Vietnam is gradually becoming the next hub for luxury products. High-end European brands from fashion & accessories, gourmet food, beverages, perfumery & cosmetics, furniture, interior design and automotive were showcased at the GEM Center in Ho Chi Minh City on the 16th and 17th of June. 80 brands, representing 7 European countries including France, Portugal, Belgium, Germany, Greece, Italy and UK, put on a glamorous showcase of lifestyle, beauty and creativity for 2 days.
Besides having the first glance of the luxury products going to soon be launched in the market, visitors also get to attend quality conferences by high profile speakers.
Fashion enthusiasts were enthralled with “The 10 secret principles of luxury: how to turn any product or service into a luxury one” and “Good and bad practices in the Fashion industry for today and tomorrow: different archetype cases around the world” conducted by Mr. Donald Potard, chairman of fashion department of Paris College of Art, former CEO of Jean-Paul Gaultier.
Wine lovers got to taste and understand the different Bordeaux wines during the seminar with Mrs. Clara Deboos from Celliers d’Asie representing La Commanderie de Bordeaux.
Eurosphere also highlighted business opportunities for European businesses in Vietnam with the conference about the EU-Vietnam Free Trade Agreement as well as expanding business to the region with a seminar delivered by local experts from ASEAN countries, namely Cambodia, Myanmar, Philippines and Indonesia.
As part of the over-arching concept of European Art of Living, one of the conferences also discussed the balancing act of women in business in Europe and Vietnam hosted by HAWEE and CO-SPACE.
Pafilia Property Developer also presented to visitors the opportunities about “European Investment Immigration & Luxury Property Investment in Cyprus”.
At the exhibition, European brands competed for the title of “The most promising new European brand in Vietnam”, judged by a panel of 6 jurors headed by the Ambassador, Head of Delegation of the European Union to Vietnam, Mr. Bruno Angelet. Coco’s Liberty, a young English jewelry designer claimed the title and won a 2-way ticket sponsored by Air France.
Besides that, 200 B2B meetings were set and more than 2,000 business profile views. EuroSphere 2017 also attracted more than 50 media representatives from Vietnam and south-East Asia region.
EuroSphere is organized by the EU-Vietnam Business Network (EVBN) with the support of the EU delegation to Vietnam, Vietnam Ministry of Foreign Affairs (MOFA) and Vietnam Ministry of Industry and Trade (MOIT). EuroSphere was sponsored by Vietnam International Fashion Week, Duc Viet Cargo Team, Pafilia Property Developer, Giai Tri TV, HTV2, Sunflower Media and many other local and regional partners.
For more information, please visit our website www.eurosphere.com.vn or Facebook www.facebook.com/Eurosphere2017/
Contact
Ms. Hang Dao – Communication and Events manager
Email: hang.dao@evbn.org
ĐT: 028 38 23 95 15 (Ext:111)
