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About Us

WHO WE ARE

About EuroCham

Since 1998, EuroCham Vietnam has been the unified voice of European businesses in Vietnam. With 1,400+ members employing 150,000+ workers, we are one of the largest foreign business associations in Vietnam.

With offices in Hanoi , Ho Chi Minh City, and a chapter Da Nang we:
  • Voice the perspectives of our members by working with industry insiders and policymakers in Europe and Vietnam.
  • Maintain an efficient and resilient business environment for our members through B2G and B2B cooperation.
  • Boost green growth in line with Vietnam's COP26 commitments.
  • Provide insights into Vietnamese market conditions and global trends.
  • Bring European businesses to Vietnam and Vietnamese businesses to Europe.
WHAT WE DO

Our Activities

Advocacy

We enhance Vietnam's business climate by effectively representing our members' interests to decision-makers.

We represent European businesses on trade and investment issues in Vietnam by connecting them with relevant authorities, and provide targeted advocacy services through our 19 Sector Committees.

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Business Intelligence

Our business intelligence keeps both new and seasoned Vietnamese market participants informed of Vietnamese and global market conditions.

Understanding Vietnam's investment environment requires relevant, actionable information. Our events, newsletters, publications, and more provide our members with these critical insights.

Resources

Networking

We connect members with industry insiders, policymakers, and fellow businesspeople throughout Europe and Vietnam.

Our affiliated organizations, members, and trade associations can help you expand your network both domestically and further afield.

Events

South-East Asia IP SME Helpdesk

The South-East Asia IP SME Helpdesk supports small and medium sized enterprises from the European Union (EU) and the other countries of the Single Market Programme (SMP)* to both protect and enforce their Intellectual Property (IP) rights in or relating to South-East Asian countries, through the provision of free information and services. EuroCham Vietnam is implementing partner of the SEA IP SME Helpdesk project.

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WHO WE ARE

Our principles

Independent, non-profit, and apolitical

Agile and responsive to member concerns and interests

Member-governed and member-driven

An influential and unified voice in Vietnam, Southeast Asia, Europe, and beyond

Committed to fair, accurate, fact-based analysis

Representative of our members' diverse interests and backgrounds

WHO WE ARE

Board of Directors

Bruno Jaspaert

CHAIRMAN

Simonetta Di Domenico

SECRETARY GENERAL

Alexander Götz

Treasurer

Jean-Jacques Bouflet

VICE-CHAIR

Erick Contreras

VICE-CHAIR

Minh Nguyen

VicE-CHAIR

Esra Bora

Board Member

Bo Heijn

Board Member

Tri-Mai Hoang

Board Member

André de Jong

Board Member

Oscar Lopez Alegre

Board Member

Didier Martin

Board Member

Torben Minko

Board Member

Rita Mokbel

Board Member

Jan-Willem Paans

Board Member

Søren Roed Pedersen

Board Member

Bart Verheyen

BOARD MEMBER

WHO WE ARE

Advisory Board

Alain Cany

ADVISORY BOARD CHAIRMAN

Claudia Anselmi

ADVISORY BOARD MEMBER

Jean Michel Caldagues

ADVISORY BOARD MEMBER

Gabor Fluit

ADVISORY BOARD MEMBER

Horst J. Geicke

ADVISORY BOARD MEMBER

Christian Ludwig Weber Lortsch

ADVISORY BOARD MEMBER

WHO WE ARE

Meet The Team

At EuroCham we take great pride in introducing you to the exceptional individuals who bring our organization to life. We believe that a strong team is the foundation for success, and we are thrilled to introduce you to the remarkable individuals who drive our vision forward.

Meet the EuroCham team
Join the team

Statutes of the European Chamber of Commerce in Vietnam

This document is only available to our members.

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WHO WE ARE

Our Structure

You are automatically a member of EuroCham if you join one of the nine affiliated European national business associations (BAs).

We are governed by 17 Board Members, who are elected at our Annual General Meeting (AGM). Our Board meets monthly to set our policies and objectives. We implement the Board’s directions through our team in Hanoi, Ho Chi Minh City, and Da Nang.

In total, we have 19 Sector Committees that carry out advocacy work and provide sector-specific expertise.

BeluxCham
The Belgian-Luxembourg Chamber of Commerce (BeluxCham)
CCIFV
The French Chamber of Commerce and Industry in Vietnam (CCIFV)
The Chamber of Commerce and Industry Portugal-Vietnam (CCIPV)
CEECVN
The Central and Eastern European Chamber of Commerce in Vietnam (CEECVN)
DBAV
The Dutch Business Association Vietnam (DBAV)
GBA
The German Business Association (GBA)
ICHAM
The Italian Chamber of Commerce (ICHAM)
NordCham
The Nordic Chamber of Commerce (NordCham)
SCCV
The Spanish Chamber of Commerce in Vietnam (SCCV)
WHO WE ARE

Achievements

2024

Green Economy Forum & Exhibition 2024

From 21 to 23 October, 2024, EuroCham Vietnam hosted the 2nd edition of the Green Economy Forum & Exhibition (GEFE) in Ho Chi Minh City. With 30+ conference sessions covering 10 key sustainability topics and 200+ exhibitors from 13 countries, GEFE 2024 attracted 8,000+ participants. The event also welcomed the attendance of key dignitaries, including Deputy Prime Minister Bui Thanh Son and EU Commission’s Vice President Margaritis Schinas, among others. GEFE 2024 was a testament to the effort of #TeamEurope in promoting sustainable development in Vietnam.

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Vietnam Business Forum

In March 2024 at the annual VBF, alongside Prime Minister Pham Minh Chinh, Minister of Planning and Investment Nguyen Chi Dung, EuroCham Chairman Gabor Fluit emphasized the European business community’s  commitment to supporting economic and green growth of Vietnam.

On top of that, we were awarded the 35 year FDI award by MPI Minister.

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2023

Green Economy Forum 2023

Building on the success of the Green Economy Forum & Exhibition (GEFE), the Green Economy Forum (GEF) 2023 further elevated the dialogue. With attendees including the Prime Minister of Vietnam, Pham Minh Chinh, the European Commission Executive Vice President, Valdis Dombrovskis, and the Prime Minister of the Netherlands, Mark Rutte, the forum positioned Vietnam’s sustainability discourse ahead of COP28.

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2022

Green Economy Forum and Exhibition 2022

From November 28 to 30, 2022, EuroCham Vietnam hosted GEFE 2022 in Ho Chi Minh City. The event attracted over 6,000 visitors and deepened EU-Vietnam business ties, uniting leaders such as Prime Minister Pham Minh Chinh and EU Commissioner Virginijus Sinkevičius.

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2021

Breathe Again Vietnam

EuroCham launched the “Breathe Again” campaign to support Vietnam during the COVID-19 outbreak. All funds donated to the “Breathe Again” campaign were used to purchase medical devices and equipment for hospitals in Vietnam’s hardest-hit areas. 

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Vietnam Business Forum

Alongside Prime Minister Pham Minh Chinh, EuroCham Chairman Alain Cany was part of Vietnam’s delegation to the 2021 United Nations Climate Change Conference (COP26).

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2019

EVFTA

We were a key player in bilateral negotiations for the EU-Vietnam Free Trade Agreement (EVFTA) and took part in its signing ceremony.

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2018

PM's Certificate of Merit

In celebration of 30 years of FDI in Vietnam Prime Minister Nguyen Xuan Phuc presented EuroCham with a Certificate of Merit for our role in promoting FDI, development and international integration.

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2012

Vietnam Business Forum

We played a leading role during the transition of the Vietnam Business Forum (VBF) to the management of business associations and chambers of commerce.

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WHO WE ARE

Regional Chapters

WHO WE ARE

Our International Network

The EU-ASEAN Business Council (EU-ABC)

The EU-ASEAN Business Council (EU-ABC) is the voice of European businesses within ASEAN, and advocates for policies that promote trade and investment between Europe and ASEAN.

The European Business Organization Worldwide Network (EBOWWN)

The EBOWWN provides advocacy, networking, and business intelligence services to European businesses outside the EU. Through this organization, European business associations and chambers collaborate with EU delegations worldwide to support European companies. There are now companies in its network from 45 key markets on every continent except Antarctica.

EU projects implemented by EuroCham

The South-East Asia IP SME Helpdesk, an initiative of the European Commission, supports small and medium sized enterprises in the European Union (EU) and the other countries of the Single Market Programme (SMP) to both protect and enforce their Intellectual Property (IP) rights in or relating to South-East Asian countries, through the provision of free information and services. EuroCham Vietnam is implementing partner of the SEA IP SME Helpdesk project.

Technical Assistance for the ARISE+ Programme in Vietnam is a project funded by the European Union (EU) that contributes to the integration of Vietnam’s economy into the global production chain through targeted support both the public and private sectors. The project is supporting the Vietnamese Government to reap the benefits of new bilateral and regional trade commitments, with a focus on the implementation of the EVFTA. EuroCham Vietnam is consortium member of the project.

Let’s get in touch!

Got questions about the EuroCham? Our team is here to help. Contact us for quick and friendly support.
Contact Us

Stay informed

To keep our members up-to-date, EuroCham publishes a newsletter every week.

We have been working since 1998 to make Vietnam a more attractive, dynamic investment destination, and to boost EU-Vietnam bilateral trade.
We are proud to be one of Vietnam’s largest and most energetic foreign chambers of commerce.

EuroCham

Contact Us

Ho Chi Minh
Ha Noi

EuroCham

News & Updates

Membership

Copyright © 2024 EuroCham – European Chamber of Commerce in Vietnam

Mr. Bruno Jaspaert

Chairman of EuroCham Vietnam
CEO at DEEP C Industrial Zones

Bruno Jaspaert is the Chairman of EuroCham Vietnam. He is also the CEO at DEEP C Industrial Zones, one of the biggest industrial zone developers in Vietnam with a land portfolio of 3400 ha in Haiphong and Quang Ninh. Before DEEP C, he had 25+ years of experience in sales, production, innovation, strategy management in multinational companies in chemical, logistics, steel, and oil & gas industries.

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SIMONETTA DI DOMENICO

Vietnam Country Manager
Leonardo

Simonetta is working for Leonardo S.p.A., an Italian multinational company leader in Aerospace, Defence and Security, as Chief of the Leonardo Representative Office in Hanoi and Vietnam Country Manager in the South-East Corporate Business Development. She is a dynamic and results-oriented professional with 25+ years of international experience leading operations related to sales/marketing, business development, strategies, accounts/key-stakeholders relationships, projects management in a global matrix organization.

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Alexander Götz

General Director, Fischer Asia

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Jean-Jacques Bouflet

EuroCham - Vice-Chairman in charge of Advocacy

Mr. Bouflet is a seasoned trade policy and legal expert with over 37 years’ experience at the European Commission. He has held a variety of senior positions in government, foreign service, and law in Brussels, Asia, and France. He has also represented the EU in numerous trade negotiations and dispute settlement proceedings.

At the Commission, Mr. Bouflet was involved in negotiations for the EU’s agreement with the World Trade Organization and served on the task force supporting Sweden, Finland, and Austria’s accession to the EU. Additionally, he represented the EU on numerous dispute settlement panels at the World Trade Organization. As Deputy Representative of the European Commission in France, he was responsible for promoting EU-France relations and coordinating the Commission’s activities in France.

Mr. Bouflet has also held senior positions with European Union delegations in Asia, first as Head of Trade Affairs in Thailand followed by Deputy Ambassador of the EU in Vietnam. In the latter position, he served as a lead negotiator for the EU-Vietnam Free Trade Agreement.

Mr. Bouflet currently serves as EuroCham’s Vice-Chairman in charge of advocacy since 2017 and sits on the board of the French Chamber of Commerce and Industry in Vietnam (CCIFV). In these roles, he continues to promote trade and investment between Team Europe and Vietnam. Mr. Bouflet’s extensive experience and expertise in trade policy and law make him a valuable asset to the European business community in Vietnam.

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ERICK CONTRERAS

Managing Director
BASF Vietnam

Erick Contreras is currently the Managing Director of BASF Vietnam. Prior to this, he held senior roles in marketing and sales in Fuels, Lubricants and Gas Treatment in BASF Hong Kong and Australia. He also worked in process engineering and refinery operations for Shell Malaysia and The Philippines.    

Outside of BASF, he serves as Co-Chair of EuroCham Vietnam’s Green Growth Sector Committee and represents EuroCham in the Steering Committee of the Vietnam Business Forum Environment Working Group. He also played an active role in organizing EuroCham’s Green Economy Forum and Exhibition (GEFE) in 2022 and GEF 2023. He was also in the technical advisory board of the Alliance to End Plastic Waste Vietnam Flagship Project.

Erick studied Chemical Engineering from the University of the Philippines and MBA from the University of Manchester.

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Mr. Minh Nguyen

EuroCham – Vice-Chairman
Mazars Vietnam - Deputy General Director

Qualifications
• CPA Australia
• Bachelor Degree in Auditing-Accounting (Vietnam)
• Bachelor Degree in Law (Vietnam)
• Master Degree in Business Administration (US)

With nearly 20 years of professional experience at one of the “Big 4” and Mazars, Minh has developed into one of the leading advisors in the Vietnamese market, with class leading skills particularly in International Taxation, Transfer Pricing, and International Trade. His projects include market entry services, multinational group transaction restructuring, M&A, tax compliance and advisory, transfer pricing review and documentation, tax audit assistance for clients, as well as customs review and compliance.

As Vice Chairman of the European Chamber of Commerce in Vietnam (EuroCham), Executive Committee Member of the Central and Eastern European Chamber of Commerce (CEEC), and Board Member of the EU-Vietnam Business Council, Minh engages very deeply in supporting European companies doing business in Vietnam via various advocacy activities toward Vietnamese Government agencies, as well as promoting business cooperation between Vietnam and European countries.

Minh is also a member of the Prime Minister’s Advisory Council in Administrative Procedures Reform, and arbitrator at Vietnam International Arbitration Centre (VIAC).

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ESRA BORA

GENERAL DIRECTOR
CMA-CGM VIETNAM

Esra Bora, Managing Director of CMA CGM Vietnam and Cambodia, has 19 years of experience in the container transport industry across multiple countries in Asia and Europe, including the UK, France, and Türkiye. She has been in Vietnam for two years, leading operations and strategic growth. Her expertise covers logistics, trade development, and leadership in international markets.

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BO HEIJN

Business Development Manager Asia
De Heus Royal

Bo has served as Board Member and Treasurer of the Dutch Business Association Vietnam (DBAV) for the past two years and now represents DBAV as its delegate to the EuroCham Board. Bo works for De Heus, a global leader in animal nutrition, where he is responsible for strategy, M&A, and driving growth across Asia.

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Tri-Mai Hoang

Managing Director - Airbus Vietnam, Laos & Cambodia

Tri-Mai is responsible for representing Airbus in Vietnam, leading the company’s business, operations, and industrial footprint. She implements the country strategy, as well as supports Airbus sales campaigns in Vietnam.

Tri-Mai joined Airbus in 2021 on the back of 17 years’ experience in Vietnam leading Rolls-Royce’s operations as Country Head for Vietnam, Laos, Cambodia and the Philippines.

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ANDRÉ DE JONG


Managing Director
Bosch Vietnam

André de Jong is Vice President, Managing Director of Bosch Vietnam and Regional Business Unit Head for Two-Wheeler and Powersports in ASEAN. With over 28 years at Bosch, he has held leadership roles across Europe and Asia. He holds a degree in Business Economics from Erasmus University Rotterdam and previously led Bosch operations in Cambodia, Laos, and Myanmar.

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Oscar Lopez Alegre

Founder and CEO of Nextway Technology

Oscar is the Founder and CEO of Nextway Technology, with 14 years of experience in Vietnam, including senior tech leadership roles at companies like Navigos Group, Leroy Merlin, Central Retail and Deskimo (a YC ’21 startup based in Singapore). He is a leader passionate about people, culture, and continuous improvement, driving innovation and growth.

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Didier Martin

Head of Pharma, Sanofi Vietnam

Didier Martin has 24 years of experience, first in the strategic consulting industry, in particular working 7 years at the Paris office of The BCG – The Boston Consulting Group.

Didier has been working for the past 11 years for Sanofi. He was based first in the Headquarters in Paris, to provide strategic support to the Executive Committee members and their leadership teams.

Didier moved to Vietnam in 2018 being responsible for Business Operations and strategy Asia before expanding his scope to Thailand, Malaysia and Singapore. Since 1st of July 2024, Didier is GM Pharma for Vietnam, in charge of Sanofi portfolio for Established and  Innovative Specialty Care products.

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Torben Minko

Managing Director at B. Braun Vietnam Co. Ltd

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Rita Mokbel

President & CEO, ERICSSON VIETNAM

With 18 years in telecom, Rita is currently President and CEO of Ericsson Vietnam and leads Ericsson’s Global Customer Unit for Telenor Group. Previously based in Stockholm, she has extensive leadership experience across general management, sales, operations, and strategy, navigating diverse markets in Europe, Asia, and the America.

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JAN-WILLEM PAANS

Managing Director
Perfetti van Melle Vietnam

Living and working for 20 years on 4 continents: Americas, Europe, Africa and Asia, brings a wealth of global experience. His expertise lies in FMCG, building winning teams, business strategy and commercial acceleration. Leading PVM Vietnam, he continues to build a better future and drive growth together with 2,500 employees.

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Søren Roed Pedersen

CEO of Julie Sandlau Vietnam

Since 2006, Søren has served as CEO of Julie Sandlau Vietnam, specialising in the sustainable production of high-end jewelry. On the non-profit side, Søren has been instrumental in developing and promoting Nordic and European businesses over the years via board roles in NordCham Vietnam, EuroCham Vietnam and Vietnam Business Forum.

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Bart Verheyen

Commercial Director and Board Member at medicare

Bart is the BeLuxCham Delegate to the EuroCham Board and had been Chairman of BeLuxCham for 5 years until he took up his current EuroCham Board mandate. Working and living in Vietnam for 20+ years, he also is Commercial Director and Board member at MEDiCARE, Vietnam’s first modern trade Health & Beauty store chain operating over 130 stores in Vietnam and Myanmar. Prior to that, Bart served on the Board of METRO Cash&Carry VN.

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Alain Cany

Advisory Board Chairman

Mr Alain Cany began his career at Credit Commercial de France, holding various executive positions in France before moving to Hong Kong in 1985. He became General Manager of CCF in Hong Kong in 1994. He then moved to HSBC as the Head of European Business Development at the regional headquarters in Hong Kong and the President and Chief Executive Officer for HSBC Vietnam for 4 years from 2003. He was the Group Country Chairman of Jardine Matheson Vietnam and Chief Representative and Senior Advisor of N.M Rothschild & Sons until August 2013. He has been a member of the Board of Siam City Cement Vietnam (Ex Holcim) since March 2017. He has been a member of the Board of Directors of Vinamilk since March 2018. He has been Co-Chairman of the Vietnam Business Forum (VBF) 2012-2014, representing foreign businesses. He was Chairman of Eurocham Vietnam from 2005 – 2012 and 2021-2022. He has been Deputy Chairman of Refrigeration Electrical Engineering Corporation (REE) since 30th March 2021. He was awarded a Certificate of Merit by the Prime Minister on 6 January 2011 and a Friendship Medal by the President of The Socialist Republic of Vietnam on 30 March 2011. He holds a BA in economic sciences from the University of Paris and was awarded Chevalier de la Legion d’ Honneur (Knight of the Legion of Honor) by the President of the Republic of France in 2002 and Officer of the French National Merit Order. Mr Alain Cany is a French and Vietnamese dual national.

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Claudia Anselmi

General Director & CEO
Hung Yen Knitting & Dyeing Co., Ltd.

Claudia Anselmi is the General Director and CEO of Hung Yen Knitting & Dyeing Co., Ltd.

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Jean Michel Caldagues

Advisory Board Member

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Gabor Fluit

Group CEO of
De Heus Animal Nutrition

With over 15 years of leadership experience in the animal nutrition industry, Gabor Fluit is the Group CEO of De Heus Animal Nutrition, based in the Netherlands since January 2025. Prior to this, he spent over a decade in Vietnam, serving as Regional Director Asia and General Director of De Heus Vietnam, where he played a key role in expanding the company’s presence across the region. His leadership has been instrumental in strengthening De Heus’ market position and driving sustainable growth in Asia’s agribusiness sector.

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Horst J. Geicke

Advisory Board Member

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Christian-Ludwig Weber-Lortsch

Advisory Board member

Before settling in Hanoi as an independent economic consultant and author, Christian-Ludwig Weber-Lortsch served as a diplomatic adviser of the German Chancellor and as Ambassador in several Asian countries, including Vietnam.

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Marieke Van Der PIJL

VICE CHAIR

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