Green growth takes center stage at Vietnam Green Building Week
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Decision Lab interviewed over a thousand adults in Vietnam throughout April, asking them about their current financial priorities, choices, motivations, and expectations for their financial future.
Some of the key findings include:
These findings have important implications for banks and financial institutions looking to attract and retain customers in this uncertain market. They need to provide savings and investment products that offer trustworthiness, transparency, and security while also showcasing these values through their marketing messages and brand campaigns.
Download the report HERE
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We have been working since 1998 to make Vietnam a more attractive, dynamic investment destination, and to boost EU-Vietnam bilateral trade. With our 1,200+ members, we are proud to be one of Vietnam's largest and most energetic foreign chambers of commerce.