[Business Luncheon] Vietnam Retail Market & Consumer Trends 2024


[Business Luncheon] Vietnam Retail Market & Consumer Trends 2024

Event Details


14 Jun 2024


11:45 am - 2:00 pm


Sofitel Saigon Plaza
17 Le Duan, Ben Nghe ward, District 1, HCMC

Event Descriptions

EuroCham and BeluxCham would like to invite you to our upcoming Luncheon Seminar titled “Vietnam Retail Market & Consumer Trends 2024” where we will be discussing the latest trends in the Vietnam Retail Market and Consumer Behavior.

Vietnam Retail Market has been witnessing decent growth. According to General Statistics Office of Vietnam (Tổng cục Thống kê Việt Nam), in the first four months of 2024, total retail sales of consumer goods and services at current prices were estimated to reach 2,062.3 trillion VND, an increase of 8.5% over the same period last year (same period in 2023).

Our expert speakers will share their insights on the current state of the Vietnam Retail Market, including the latest trends and consumer behavior. Topics that will be covered include:

Key talking points to be covered:

• Consumer Trends in Vietnam

• The rise of Social Commerce

• Types of Retail Space in demand in 2023/2024

• Retail Space towards a Green economy

• Expectations and Retail Formats in Development for 2024 and Beyond

• Retail Formats that seem to attract shoppers

• Consumer behaviors of different generations (Millenials, Gen Z…)

Details of the event:

• Date: Friday, 14 June 2024

• Time: 11:45AM – 02:00PM

• Location: Sofitel Saigon plaza, 17 Le Duan, Ben Nghe, D1, HCMC

• Fee (lunch included):

           EuroCham members: 850,000VND/pax

           Non – members: 1,150,000VND/pax

• Contact: Ms Khanh at eventsupport@eurochamvn.org for more information

*Please note that cancellation must be made at least 48 hours before the event; otherwise, full charge (850,000VND/pax for EuroCham members or 1,150,000VND/pax for non-members) will be applied due to obligation with venue.


  • Mr. Ian Macdonald
    Mr. Ian Macdonald
    Founder & CEO of MEDiCARE
  • Mr. Peter Christou
    Mr. Peter Christou
    General Manager, Worldpanel Division at Kantar Vietnam
  • Mr. Ralf Matthaes
    Mr. Ralf Matthaes
    Managing Director of Infocus Mekong Research

    Ralf has worked and lived in Vietnam for 30 years, all in market research.
    After 20 years of Corporate life, Ralf established Infocus Mekong Research, Vietnam’s first dedicated smartphone-based research agency with the largest consumer-based panel in Vietnam.

    From 1996 – 2015, Ralf set-up and ran offices in Vietnam and South Asia, as Regional Managing Director TNS – Kantar South Asia.

    Prior to coming to Vietnam in 1994, Ralf served as a policy analyst for the Provincial Minister of Finance for Ontario, Canada.

    He holds an Honours degree from Wilfred Laurier University, Canada.

    Ralf is an Honorary Board member of Can cham having served as President, Vice-President and Board Member for 12 years

  • Mr. Tony Auvray
    Mr. Tony Auvray
    Vietnam FMCG Market Lead at Nielsen IQ
  • Ms. An Tu Thi Hong
    Ms. An Tu Thi Hong
    Senior Director of Commercial Leasing at Savills Viet Nam

    An Tu Thi Hong (MRICS), is the Senior Director of Commercial Leasing at Savills Viet Nam, a role she has earned with her extensive experience and proven real estate expertise. Her background encompasses agency work, tenant and landlord representation, brokerage, and managing prestigious commercial portfolios for investors and developers. An is a leader in Viet Nam’s retail leasing sector and is instrumental in the entry and expansion of significant international fashion, jewellery, and F&B brands nationwide.

    An spearheads strategic leasing initiatives. Her innovative approach means she works with leading retail developers, landlords and tenants. She identifies each project’s unique qualities and capabilities and presents exceptional results by delivering optimised and bespoke services to landlords and tenants.

    An’s work and her connection with regional research teams make her a thought leader on retail trends in Viet Nam.

Event Venue


Sofitel Saigon Plaza
17 Le Duan, Ben Nghe ward, District 1, HCMC


Sofitel Saigon Plaza
17 Le Duan, Ben Nghe ward, District 1, HCMC

Event Organizer

EuroCham Vietnam


EuroCham Vietnam
(+84 28) 3827 2715

Other Organizers




Event Booking

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