Speakers

• Annica Witschard CEO of Home Credit
  

  Annica Witschard

  CEO of Home Credit

  Annica Witschard has a long background in finance, banking and digital transformation. She spent more than 15 years working for GE Capital, holding a variety of positions including managing its digital contact center, driving online sales, and leading various operations, quality improvement, and project teams. She was appointed Chief Executive Officer (CEO) of GE Money Bank for the Nordic region in 2012. Throughout her career here, Annica worked across Europe, in the United Kingdom, and the United States.
  In 2016, she joined the Home Credit group as CEO in the Philippines. In 2020, she took on her current role as CEO at Home Credit Vietnam.
  Home Credit Vietnam is a leading consumer finance company, which serves more than 14 million customers across the country. Its 6000 strong workforce are dedicated to including more people in the formal economy by offering cutting edge, responsible lending products to their customers. It is widely recognized as one of Vietnam’s top employers, thanks to its inclusive culture.

• Hoang Tran Consulting Manager at Decision Lab
  

  Hoang Tran

  Consulting Manager at Decision Lab

  Tran Minh Hoang is an experienced consulting manager at Decision Lab, a leading market research agency in Vietnam. He has over 6 years of experience in market research, with a focus on exploring consumer behavior insights. He has a BSc degree in Accounting and Finance from the University of Southampton and an MSc degree in Strategic Marketing Management from Aston Business School.

  He is an expert in brand building & new business development advisory, supporting clients in Finance and F&B industries to optimize their operations and marketing through data-driven decision-making.

  Hoang is a product of 3 different cultures: born and raised in Russia, educationally developed in the UK, and professionally evolved in Vietnam. Since returning to Vietnam in 2016 after 23 years of living overseas, Hoang has been contributing to the market research development in Vietnam along with Decision Lab, helping businesses to stay in sync with changing consumer demands.

• Thue Quist Thomasen CEO of Decision Lab
  

  Thue Quist Thomasen

  CEO of Decision Lab

  Thue Quist Thomasen is the CEO of Decision Lab, a leading market research agency in Vietnam. He has over 20 years of experience in marketing, research, and consulting. Fourteen are from Vietnam, where he co-founded and grew Epinion in Vietnam, then Decision Lab. He has an international business and politics degree from Copenhagen Business School and the Hong Kong University of Science and Technology.

  He is a senior expert in brand building, consumer understanding and commercial strategy development across finance, F&B, e-commerce and education. He has helped numerous clients achieve their goals by using data-driven strategies in their commercial development. He is a frequent speaker at conferences on branding, marketing and economic development in Vietnam and a frequent contributor on Vietnamese television and several news outlets.

  Only a few know that his connection to the country goes further. When he was nine, he tried to start a burger joint in Hue, in central Vietnam. Since returning to Vietnam in 2008, he has continued to contribute to the country through four years as a board member of EuroCham and five years helping to build up Nordcham Vietnam.

• Will Ross Chief Marketing & Distribution Officer of Dragon Capital
  

  Will Ross

  Chief Marketing & Distribution Officer of Dragon Capital

  Will has a bachelor’s in economics and philosophy from the Queen’s University in Canada as well as a CFA and spent the vast majority of his 25 years of professional life in global banks such as JPM, Merrill Lynch, HSBC and Citi. He started his career in research of structured credit/finance, then moved to product development of capital markets products/financing solutions, investment banking services for wealthy Asian families and most recently developing and implementing digital solutions to target younger families and professionals in Asia to help them accumulate wealth. He also spent time in the ‘digital world’ such as with Lazada where he played a key role in the end-to-end management of a cross-border marketplace, including initiatives such as the launch of Lazada’s first celebrity KOL shop with Korea’s famous rapper G-Dragon.