August 09, 2018

Mercedes-Benz Fascination 2018 – “Drive the Life”

Hanoi – The annual motor show Mercedes-Benz Fascination took place for the 8th time in Hanoi capital from 19th to 23rd July 2018, under the theme of “Drive the Life”. The event displayed up to 21 key product variants of the “Three-pointed Star” and other attracting performances. Especially, the brand also introduced the enhanced E 200 & E 250 with new features without increasing the price, gaining much attention from visitors.

Mercedes-Benz – More than a car

Under the theme “Drive the Life”, the event portrayed important stages of life with the Mercedes-Benz “companion”. Key product pillars including Compacts, SUV, Luxury and Ultra-Luxury were designed to reach their target customers and support them in achieving their life vision and targets. With this concept, the center stage was divided to multi levels with different areas changing background with each performance. A large-sized catwalk stage was designed for a lively setting of the story. Each variant was introduced with a fashion collection from designer Adrian Anh Tuan.

There were 36 vehicles at the event including 21 displayed inside and 15 for test-drive outside. Besides the areas of Sedans, SUVs, Compact cars and Ultra Luxury Vehicles, “She’s Mercedes” area, VIP lounge, Corporate Solutions area, Kids’ corner and Interactive digital area were also available. The wide-view capture camera helped visitor to save the moment with all motion. Visitors could also create their own picture at the Graffity wall with available drawing setup.

Deliver values to customers as promised

Closing the first half of 2018, MBV achieved the growth of 6% with considerable contribution of the C-Class and GLC. The E-Class also achieved 35% growth with more than 550 units delivered. The S-Class which launched in June 2018 but also achieved the same sales level of the first half of 2017. These achievements were the result of investing in 4 key CKD products and developing the outlet network both in quality and coverage.

MBV also delivered more values to customers in 2018 as promised, including: Increasing the warranty period to 3-years with unlimited mileage; Adding new conveniences for the C-Class as customer expectation without increasing the price (Burmester® surround speakers for the C 200 and Camera 360 for the C 250); Adding new features for the E-Class without increasing the price; Launching the GLC 200 which is approachable for many customers; Financial support for key products and many after-sales promotion campaigns.

New valuable features for the C-Class and the E-Class

In Vietnam, the C-Class has been the best-selling sedan winning customers’ heart. In the first 6 months, there were more than 700 C-Class units delivered to Vietnamese customers, equivalent to 120 cars per month on average. Since the end of 2017 till now, MBV has continuously provided valuable options for the C-Class in order to enhance customer experience, such as the 9G-TRONIC transmission (on 3 variants), Burmester® surround speakers (on the C 200), Camera 360 (on the C 250) and sporty 19-inch multi-spoke alloy wheels (on the C 300 AMG). The C-Class has owned the most attractive options at reasonable pricing in its segment, making it more approachable for customers from mass segments to own a Mercedes-Benz.

The all-new E-Class (W213) also reach 1.000 units per year milestone in 2017. After more than 18 months from the launch, MBV now upgrades valuable features for 2 variants E 200 & E 250 without increasing the price. The E 200 will have new 17-inch rims with 10-spoke design in 2 colors and the open-pore light brown ash wood trim. The E 250 with have the open-pore black ash wood trim. Especially, both variant will get a 12.3 inch high-resolution media display screen and Vietnamese interface to enhance the convenience and interaction of passengers.

The GLC reach 5.000 units milestone in Vietnam

In the first half of 2018, more than 1,300 units of the GLC have been delivered in Vietnam, making the number of registered GLC in Vietnam to reach 5,000 units after its first launch only 2 years ago. This is also a net record of the whole premium segment. The GLC takes around 90% shares of its segment. Within 1 month from its launch, the GLC 200 has rapidly become the best-selling variant of the GLC. One third of customers picked the GLC 200 as the first car in their life. Out of two thirds of customers who chose the GLC 200 to be their next car, more than half were customers who shifted from mass brands. This proves the attraction of the GLC in general and the GLC 200 in particular, not only in premium segment but also in mass ones. 

“Mercedes-Benz is now much more approachable than ever. Customers can consider the C 200 or GLC 200 as their first car in life”, said Mr. Choi Duk Jun, General Director of Mercedes-Benz Vietnam.
 
Financial Support for customers in Q3, 2018

To support customers in approaching popular products, MBV releases 2 special offers in the 3rd Quarter of 2018, with 84-months loan term and credit-limit up to 80% value of the car. The first offer is for customers who purchase all Mercedes-Benz models (except for the GLC, S-Class and Mercedes-Maybach) at the interest rate of only 4.9% in the first year, or 7.5% in the first 2 years. The second offer is for E-Class customers at a very competitive interest rate of 3% in the first year. Mercedes-Benz authorized dealers are available for further detailed information.  

More News

See all

July 19, 2024

[CORPORATE PARTNER] BASF introduces Haptex® 4.0: The future of sustainable synthetic leather

Read more

July 12, 2024

Cautious optimism, but administrative bottlenecks remain a stumbling block: EuroCham Vietnam’s Q2 Business Confidence Index survey

Read more

July 12, 2024

EuroCham’s Medical Devices and Diagnostics Sector Committee contributes to Business Dialogue Conference in Da Nang

Read more

July 12, 2024

Celebrating One Year of the EuroCham Construction Sector Committee

Read more

July 12, 2024

EuroCham brings valuable insights to Green and Clean Energy Towards Net Zero Forum

Read more

July 12, 2024

EuroCham Vietnam and our Green Growth Sector Committee champion circular economy at national dialogue with the Ministry of Agriculture and Rural Development

Read more

July 11, 2024

EuroCham Vietnam participates in Hung Yen Province’s masterplan announcement ceremony

Read more

July 11, 2024

EuroCham Vietnam promotes upcoming Green Economy Forum & Exhibition (GEFE) 2024 at Solar & Storage Live Vietnam 2024

Read more

July 05, 2024

DPPA decree signed: a major step forward for green growth in Vietnam

Read more

July 05, 2024

EuroCham Vietnam’s Brussels mission: strengthening Europe-Vietnam ties

Read more

July 05, 2024

Vietnam’s Personal Data Protection Decree: Challenges and Opportunities – Insights from our Digital Sector Committee 

Read more

June 28, 2024

EuroCham Vietnam champions members’ interests in high-level EU-ASEAN Business Mission to Hanoi

Read more

June 28, 2024

EuroCham Vietnam bids farewell to former chairman Gabor Fluit at special reception hosted by Dutch Consul General

Read more

June 28, 2024

EuroCham Vietnam Secretary General Marieke Van der Pijl outlines EU Green Deal impact on Vietnam’s textile industry at sustainability conference

Read more

June 28, 2024

EuroCham Medical Devices and Diagnostics Sector Committee meets with the Ministry of Health’s Infrastructure and Medical Device Administration

Read more

June 28, 2024

[CORPORATE PARTNER] BASF Vietnam embraces ‘Future of Work’ approach and sustainability with new office at Deutsches Haus Ho Chi Minh City

Read more

June 28, 2024

[Sector Committee Spotlight] Sustainable Finance Sector Committee

Read more

June 28, 2024

EuroCham highlights Trade Facilitation at Customs-Business Dialogue with Ho Chi Minh City Customs Department

Read more

June 21, 2024

[Work @ EuroCham] GREEN GROWTH SECTOR COMMITTEE & SUSTAINABLE FINANCE SECTOR COMMITTEE INTERN – based in Hanoi

Read more

June 21, 2024

EuroCham discusses ESG reporting at Ho Chi Minh City Economic Forum 2024 seminar

Read more

June 21, 2024

EuroCham 2024 Business Awards – Guidelines for EuroCham Direct Member Nominations

Read more

June 21, 2024

[Corporate Partner] Sanofi Vietnam inaugurated the new world-class headquarters in Ho Chi Minh City

Read more

June 14, 2024

[Work @ EuroCham – CROPLIFE VIETNAM] COMMUNICATIONS & STEWARDSHIP SPECIALIST

Read more

June 14, 2024

EuroCham’s Green Growth Sector Committee drives sustainability dialogue at “ESG: From Ideas to Action” workshop

Read more

June 14, 2024

EuroCham Vietnam and EU Chamber of Commerce in China shed light on China+1

Read more

June 14, 2024

EuroCham and HCMC leaders meet to drive green economy initiatives at GEFE 2024

Read more

June 14, 2024

EuroCham welcomes IMF Delegation to discuss Vietnam’s economic landscape

Read more

June 10, 2024

EuroCham attends Vietnam Sourcing Expo 2024

Read more

June 07, 2024

EuroCham Vietnam Executive Director participates in annual EBO Worldwide Network meeting in Brussels

Read more

June 07, 2024

EuroCham voices business community priorities at key economic meeting with the Ministry of Planning and Investment (MPI)

Read more

Pour une expérience optimale, veuillez tenir votre mobile à la verticale !

Platinum Partners

Gold Premium Partners

Gold Partners

Silver Partners

Premium Service Partners