August 09, 2018

Mercedes-Benz Fascination 2018 – “Drive the Life”

Hanoi – The annual motor show Mercedes-Benz Fascination took place for the 8th time in Hanoi capital from 19th to 23rd July 2018, under the theme of “Drive the Life”. The event displayed up to 21 key product variants of the “Three-pointed Star” and other attracting performances. Especially, the brand also introduced the enhanced E 200 & E 250 with new features without increasing the price, gaining much attention from visitors.

Mercedes-Benz – More than a car

Under the theme “Drive the Life”, the event portrayed important stages of life with the Mercedes-Benz “companion”. Key product pillars including Compacts, SUV, Luxury and Ultra-Luxury were designed to reach their target customers and support them in achieving their life vision and targets. With this concept, the center stage was divided to multi levels with different areas changing background with each performance. A large-sized catwalk stage was designed for a lively setting of the story. Each variant was introduced with a fashion collection from designer Adrian Anh Tuan.

There were 36 vehicles at the event including 21 displayed inside and 15 for test-drive outside. Besides the areas of Sedans, SUVs, Compact cars and Ultra Luxury Vehicles, “She’s Mercedes” area, VIP lounge, Corporate Solutions area, Kids’ corner and Interactive digital area were also available. The wide-view capture camera helped visitor to save the moment with all motion. Visitors could also create their own picture at the Graffity wall with available drawing setup.

Deliver values to customers as promised

Closing the first half of 2018, MBV achieved the growth of 6% with considerable contribution of the C-Class and GLC. The E-Class also achieved 35% growth with more than 550 units delivered. The S-Class which launched in June 2018 but also achieved the same sales level of the first half of 2017. These achievements were the result of investing in 4 key CKD products and developing the outlet network both in quality and coverage.

MBV also delivered more values to customers in 2018 as promised, including: Increasing the warranty period to 3-years with unlimited mileage; Adding new conveniences for the C-Class as customer expectation without increasing the price (Burmester® surround speakers for the C 200 and Camera 360 for the C 250); Adding new features for the E-Class without increasing the price; Launching the GLC 200 which is approachable for many customers; Financial support for key products and many after-sales promotion campaigns.

New valuable features for the C-Class and the E-Class

In Vietnam, the C-Class has been the best-selling sedan winning customers’ heart. In the first 6 months, there were more than 700 C-Class units delivered to Vietnamese customers, equivalent to 120 cars per month on average. Since the end of 2017 till now, MBV has continuously provided valuable options for the C-Class in order to enhance customer experience, such as the 9G-TRONIC transmission (on 3 variants), Burmester® surround speakers (on the C 200), Camera 360 (on the C 250) and sporty 19-inch multi-spoke alloy wheels (on the C 300 AMG). The C-Class has owned the most attractive options at reasonable pricing in its segment, making it more approachable for customers from mass segments to own a Mercedes-Benz.

The all-new E-Class (W213) also reach 1.000 units per year milestone in 2017. After more than 18 months from the launch, MBV now upgrades valuable features for 2 variants E 200 & E 250 without increasing the price. The E 200 will have new 17-inch rims with 10-spoke design in 2 colors and the open-pore light brown ash wood trim. The E 250 with have the open-pore black ash wood trim. Especially, both variant will get a 12.3 inch high-resolution media display screen and Vietnamese interface to enhance the convenience and interaction of passengers.

The GLC reach 5.000 units milestone in Vietnam

In the first half of 2018, more than 1,300 units of the GLC have been delivered in Vietnam, making the number of registered GLC in Vietnam to reach 5,000 units after its first launch only 2 years ago. This is also a net record of the whole premium segment. The GLC takes around 90% shares of its segment. Within 1 month from its launch, the GLC 200 has rapidly become the best-selling variant of the GLC. One third of customers picked the GLC 200 as the first car in their life. Out of two thirds of customers who chose the GLC 200 to be their next car, more than half were customers who shifted from mass brands. This proves the attraction of the GLC in general and the GLC 200 in particular, not only in premium segment but also in mass ones. 

“Mercedes-Benz is now much more approachable than ever. Customers can consider the C 200 or GLC 200 as their first car in life”, said Mr. Choi Duk Jun, General Director of Mercedes-Benz Vietnam.
 
Financial Support for customers in Q3, 2018

To support customers in approaching popular products, MBV releases 2 special offers in the 3rd Quarter of 2018, with 84-months loan term and credit-limit up to 80% value of the car. The first offer is for customers who purchase all Mercedes-Benz models (except for the GLC, S-Class and Mercedes-Maybach) at the interest rate of only 4.9% in the first year, or 7.5% in the first 2 years. The second offer is for E-Class customers at a very competitive interest rate of 3% in the first year. Mercedes-Benz authorized dealers are available for further detailed information.  

More News

See all

March 05, 2023

EuroCham Shared Our Views on Boosting Vietnam’s Business and Tourism on VTV4

Read more

March 02, 2023

Vietnam Business Forum (VBF) 2023 Scheduled for March 17, 19 – Register Now!

Read more

March 02, 2023

Food, Agri and Aqua Business Sector Committee (FAABS) Elected its 2023 Board

Read more

February 27, 2023

[CORPORATE]Vietjet opens new flight routes Ho Chi Minh City – Sydney; Ho Chi Minh City – Melbourne only 0VND

Read more

February 23, 2023

EuroCham and HAWA Sign MOU at HawaExpo 2023 to Boost Industry Cooperation and Trade Activities

Read more

February 22, 2023

[Work @ EuroCham] Sector Committee Coordinator

Read more

February 22, 2023

EuroCham Spoke at a Meeting Between HCMC’s Leaders and Foreign Business Associations

Read more

February 21, 2023

[CORPORATE] Discover the EIS Educational Village – Open Day 25th March 2023

Read more

February 21, 2023

[CORPORATE] EMS Vietnam – Vietnam Post’s High quality International Express Service

Read more

February 21, 2023

EuroCham Vietnam and DOLISA Met to Discuss Work Permit Process Difficulties in HCMC

Read more

February 20, 2023

Vice-Chair Claudia Anselmi Shared Perspectives at Human Rights Due Diligence (HRDD) Forum

Read more

February 13, 2023

[Work @ EuroCham] Head of Office Hanoi cum External Relations Manager

Read more

February 09, 2023

EuroCham Will Unveil Our 2022/2023 Whitebook and GEFE 2022 Report on Feb. 16

Read more

February 06, 2023

Chairman Alain Cany Sat Down for an Interview with Forbes Vietnam

Read more

January 30, 2023

Deutsches Haus Ho Chi Minh City Ushered in the New Year with a Lion Dance

Read more

January 19, 2023

The European Business Organization Worldwide Network’s (EBO WWN) Southeast Asian Network Kicked Off Its First Meeting of 2023

Read more

January 16, 2023

Q4 2022 Business Climate Index Results Released

Read more

October 05, 2022

EuroCham’s GEFE 2022 Press Conference in Hanoi

Read more

September 20, 2022

EuroCham Met with Prime Minister Pham Minh Chinh three times last week

Read more

August 24, 2022

EuroCham and its Nine Affiliated European BAs Held the “GEFE and You – How You Can Get Involved” Webinar

Read more

August 17, 2022

Restricted content

Read more

August 11, 2022

[Corporate] EMS International Services to Japan, Korea, Taiwan with extremely preferential rates in July and August 2022

Read more

August 05, 2022

EuroCham attended program on “Connecting the suppliers in the Mekong Delta of Vietnam with distributors, exporting businesses and trade promotion organizations”

Read more

August 01, 2022

EuroCham attended the Workshop "Evaluation Framework for Business regulation reforms and Data Analysis solutions"

Read more

July 28, 2022

[Corporate] BASF Q2 2022: BASF again with strong earnings despite continued high prices for raw materials and energy

Read more

July 08, 2022

Digital Sector Committee – Newsletter Issue No.3 / 2022

Read more

July 01, 2022

[BCI Q2 2022] European Business Stakeholders’ Confidence in Vietnam’s Business Environment Declined Slightly Following Global Economic Uncertainty

Read more

June 30, 2022

EuroCham Ventured to Vung Tau for a Field Trip

Read more

June 13, 2022

[Business Luncheon] Leveraging Artificial Intelligence: The Future of Banking and Financial Services in Vietnam

Read more

June 10, 2022

EuroCham Participated in the Fourth Vietnam Economic Forum

Read more

Pour une expérience optimale, veuillez tenir votre mobile à la verticale !

Platinum Partners

Gold Premium Partners

Gold Partners

Silver Partners

Premium Service Partners