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Harnessing the power of partnership, Bayer has established a longstanding presence in Vietnam for the past 30 years to bring sustainable values to millions of Vietnamese.
Since 1994, Bayer, a 161-year-old German corporate giant has established operations in Vietnam, with thriving facilities in Dong Nai and offices in Hanoi and Ho Chi Minh City. Its Pharmaceuticals Division focuses on cardiology, women’s healthcare, and oncology. The Consumer Health Division offers over-the-counter products, while the Crop Science Division provides crop protection solutions. This year marks 30 years of Bayer’s anniversary in Vietnam, where the company has made significant contributions to drive sustainable healthcare and agriculture to realise its vision: “Health for all, Hunger for none.”
On November 21, Bayer Vietnam organised a ceremony to mark its 30-year anniversary of operation in Vietnam. The event saw the participation of Josefine Wallat, consul general of Germany in Ho Chi Minh City, along with over 100 guests, including partners, associations, government representatives, and press.
The milestone not only reinforces Bayer’s commitment to innovation and sustainable development but also reflects the valuable support from the government, partners, and community over three decades of development.
Addressing the ceremony, Maximilian Rummert, Executive Representative Bayer Vienam said, “Sustainability is central to Bayer’s mission, emphasising innovation and community commitment. We strive to enhance well-being through self-care solutions, improve healthcare access, and empower farmers to adapt to climate change. To realise the goals, Bayer Vietnam has leveraged the power of partnership to create meaningful impacts in both healthcare and agriculture.”
Sustainable agriculture
In Vietnam, Bayer has actively partnered with like-minded organisations to drive agricultural transformation towards innovation and sustainability in key crops like rice, coffee, black pepper, and durian. The company has launched two initiatives, namely Forward Farming and Better Life Farming, to help Vietnamese farmers to thrive, growing more with less and combating climate change.
Specifically, the Forward Farming project is implemented in collaboration with the National Agricultural Extension Centre (NAEC) under the Ministry of Agriculture and Rural Development.
The project brings together rice farmers, technology partners, scientists and academia, value chain partners, as well as consumers, to drive the shift to smart and regenerative farming practices. Thanks to the Forward Farming initiative, Bayer Vietnam and the NAEC have received a Public-Private Partnership of the Year award in the Agriculture category at a GovMedia event in Singapore.
Meanwhile, Better Life Farming is built on Bayer Vietnam’s longstanding public-private collaboration with NAEC and the Western Highlands Agro-Forestry Scientific and Technical Institute to support coffee and durian farmers in Vietnam. The initiative provides farmers access to innovative solutions and expert advisory to enhance farming efficiency and ensure high-quality harvests.
Healthcare initiatives
In healthcare, Bayer has formed strategic partnerships with the Ministry of Health, hospitals, and healthcare organisations across the country to provide better access to high-quality healthcare. By putting patients and consumers at the centre, Bayer offers a comprehensive approach via innovative solutions, ranging from self-care/over the counters to precise diagnostic solutions and medical treatments.
In addition, collaborative efforts have also been made to enhance women’s health throughout the journey from pregnancy to childbirth. Notably, Bayer has partnered with pharmacies and hospitals to implement the Science for Her campaign to raise women’s awareness about their health issues in the modern world, ranging from contraception to endometriosis, menstrual pain and heavy bleeding, vitamin supplements, and skincare problems.
Besides women’s health, Bayer has secured a strong footprint in cardiovascular, oncology, ophthalmology, and radiology. In cardiovascular medicine, a strategic partnership has been formed between Bayer and Siemens that aims to enhance medical images and increase diagnostic confidence, thereby ultimately improving patient care outcomes.
Meanwhile, a strategic partnership between Bayer and PhytoPharma has contributed to advancing healthcare accessibility and quality for patients in Vietnam. By partnering with healthcare professionals and the radiology community, Bayer also combines its global resources and pioneering spirit with their expertise to push the boundaries of diagnostic imaging in Vietnam.
Societal engagement
Bayer’s commitment to corporate social responsibility goes beyond individual projects to address various societal needs through partnerships with diverse organisations and NGOs, emphasising community engagement as a key principle.
In Vietnam, Bayer’s Corporate Social Engagement initiatives cover a range of projects in collaboration with multiple partners to create a meaningful and lasting impact across different sectors.
Among them, Bayer, in collaboration with Oxford University Clinical Research Unit (OUCRU) and Khan Quang Do (KQD) Publisher, have jointly implemented the Science Switch project to introduce an engaging science initiative for students. Science Switch is a part of Bayer’s global initiative, Making Science Make Sense, to help develop science literacy for local students in a different and effective way.
Within the Science Switch project, Bayer, OUCRU, and KDQ have also published the ‘One Health’ book to introduce the concept of comprehensive health to students. This is a collaborative effort, with contributions from experts across various fields such as science, agro-industry, and communications.
“As we celebrate this 30-year milestone and mark an astonishing 161 years globally, we honour Bayer’s global legacy while reflecting on the positive impact we’ve made in Vietnam over the past three decades, driven by innovation and a shared vision for a sustainable future. We would also want to acknowledge the invaluable support of our partners and the dedication of our employees, embracing diversity, equity, and inclusion,” said Bayer’s Rummert.
